Though you have already registered your site in the search engines and directories, is it impossible to come across the link in the search results - even if you search strictly according to your site's keywords? If you have answered 'Yes' to at least one of the questions above, that means your site is likely to require some proper promotion in the web search systems.
What is to be done?
The first thing to notice is the epithet 'proper' used to characterize the promotion your site may need. And the best way to achieve proper services is to contact with the professionals.
By the way, SOFTSOUL design studio has elaborated its know-how method of encreasing site popularity by using only legal means of promotion. After the method has been tested and approved, we are glad to announce we can help promote your site!
In the last years the role of search engines and the directories (in 'Runet' (Russian Intenet) the most influential are Yandex, Rambler and Aport) has considerably increased. Statistics eloquently asserts: a main source of visitors for your site are search engines (particularly, they bring 85 % of target traffic - i.e. drive to your site the majority of your potential clients who practice Internet search for the goods or services in your field of business).
Therefore the main efforts of SOFTSOUL design studio's promotion experts are aimed at site's optimization to the search engines, or site SEO (search engine optimization). SEO is directed to getting top positions in search results, helping find new clients for your business, and increasing the total number of targeted visitors to your site.
The whole process of site promotion can be divided into two stages - the Stage of Analysis Audit of a Site, and the Stage of a Site Optimization to the key inquiries. The purpose of the analysis and audit in promotion of a site - to reveal strength and weaknesses of your site. The purpose of optimization in promotion of a site - to make its pages as much appropriate to the retireval requests as can be, or to increase the relevance of its contents.
Thus, optimization of your site is an indispensable condition for the future popularity of your business on the Internet.
The next step leading to the successful promotion - is the marketing analysis of the business sector the site belongs to. At this stage one cannot do without:
- exact determining of the target audience and the total quantity of potential customers (exactly, both the consumers of your goods /services, and the consumers of similar goods /services offered by your competitors);
- determining of your market share in comparison to the shares of competitors in the same segment of business;
- revealing strength and weaknesses of your goods /services' general positioning compared with competitors' weaknesses and strength;
- exposure of adjacent segments and sectors in the market;
- general analysis and effectiveness estimation of the marketing tactics for the future promotion in this market (for both your goods /services, and the similar ones offered by your competitors);
- determining and choice of the most successful directions for producing the advertising effect on a customer (both solutions of your advertising campaign, and those being used by the competitors) and thus strengthening your marketing positions.
Having access to the data of the marketing analysis and the comprehensive information on the action tactics and working methods of the competitors lets us avoid the widespread errors and choose exclusively successful techniques for your site promotion; consequently, this will yield the most advantageous results. Besides the data of such research will enable is more floppy to react to any changes of the market and in due time to optimize the marketing efforts used by you for promotion of business in the Internet.
So, let's sum up:
- For the success of your business in the Internet it's better to choose the rational approach to your site promotion; so trust the professionals!
- SOFTSOUL design studio offers a variety of promotion ways (barring the illegal ones, such as, for example, spam-dispatch and spinning up the site visitor counters).
- We do not promise the fast and direct hit of your site onto the first page of search results: only the charlatans give such guarantees. However, due to the long years of experience our promotion experts have some secrets open by us that allows us to take leading positions in search engines in the majority of the cases.
Therefore we guarantee we'll do our best as long as this depends on us: SOFTSOUL design studio works with the sites to be promoted until they hit the top of the search engines results, or gives the money back.
